The Natural Alternative – Why Is It Better?


What would you think if I told you that your skin can absorb anywhere from 21- 94% of what is put on it? There are many synthetic ingredients found in personal care products that are questionable as to their long term health effects and if they are safe for human consumption.

Our position is – if there is an ingredient that could potentially be harmful or could have adverse long term effects on our health, why would we want it in our products when there are healthy and safe alternatives?  This is why we’re committed to providing you with a choice – buying a natural product rather than a synthetic one is a healthy and safe alternative.

The average female uses 12 personal care products a day thus exposing herself to a mixture of synthetic chemicals. Since the skin has the ability to absorb, and body tissue has the ability to store, chemicals add up.  By using natural products, the body’s exposure to harmful ingredients is minimized and the burden of eliminating these chemicals from our system is reduced.

Choosing natural isn’t just a trend – it’s a way of life.  So, what exactly are these harmful ingredients?

Sulfates (sodium or ammonium lauryl/laureth/myreth sulfate): Synthetic ingredients used to create foam or to allow liquid to spread or absorb easily. Commonly found in soap, toothpaste, shampoo, shower gel, and bubble bath. Sulfates are known to irritate the skin and in some cases cause eczema. Sulfates have also been linked to cancer

Synthetic Parabens (methyl, proply, ethyl, butyl): Synthetic preservatives used in lotions, gels, shampoos, toners, deodorants, antiperspirants and sunscreens. Synthetic parabens have the potential to mimic estrogen which can result in reproductive abnormalities and breast cancer.

Phthalates: Ingredients used to enhance fragrance or make it last longer. They are commonly found in perfumes, fragrance, hair products, deodorants, body lotions and nail polish. Unfortunately they are NOT required to be listed on labels as they are classified as proprietary. This is a cause for concern as consumers have no real way of knowing which products contain them. In order to be a savvy consumer, avoid products that claim an ingredient as ‘fragrance’ or ‘perfume’. They are believed to cause cancer, disrupt DNA and have been linked to birth defects.

Petrochemicals: Ingredients found in petrolatum, mineral oil, paraffin, and propylene glycol which are unfortunately in the base of most personal care products such as lip balms, baby moisturizers, shampoos and conditioners. Sulfates, parabens and phthalates are all either derived from petrochemicals or contaminated with them. The scary part is that research has shown they potentially cause cancer, disrupt DNA, and can cause birth defects.

For greater detail:  National Center for Biotechnology Information